http://shegeeks.disqus.com/Giving Direction To Your Social Media StrategiesenSun, 29 Jun 2008 12:59:42 -0000http://shegeeks.net/she-geeks-in-tech-resistance-to-change-online-and-techniques-to-overcome-it/#comment-774374This is perhaps the greatest piece of insight I've ever read ever about change in the web2.0 context. Changing the status quo ... that is a heavy challenge!<br>Indeed, it is a battle, a battle for a new world, where no one, but us (the guys who want to change), can see how things would be sooo much better. I was completely surprised at first to encounter so much resistance, but ever since, I got myself quite familiarized with this natural tendency people have to change in general ... Well, in the case of the web2.0 new tools, I know it'll change in time, it can take as long as it takes, but it will change. Good thing I'm already well prepared for the mainstream shift...<br><br>2 tips for allowing a quicker change: KISS (Keep It Simple Stupid) and UX (User Experience). I managed to organize a camping trip using a wiki with my non-geek friends, and they participated quite well. Here's the wiki we created:<br><br><a href="http://pedrogao.jottit.com" rel="nofollow">http://pedrogao.jottit.com</a><br><br>How? 1 - VERY SIMPLE syntax markup. 2 - Yet, quite appealing user/reader experience. 3 - A cool screencast showing how to use a wiki (from the commoncraft show). 4 - I did had (some) credit among the group (very important).grifletSun, 29 Jun 2008 12:59:42 -0000