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Social Media Is Far From Overrated

Started by Corvida · 11 months ago

Today, Steven Hodson pointed out a great article in his post Is Social Media Losing Its Shiny New Luster? He pointed to a post by Mack Collier entitled Is Social Media overrated?

Mack poses two really good questions about social media and companies:       

So if Social Media is overrated and overhyped, as some claim, why [...] ... Continue reading »

10 comments

  • I completely agree that social media is still in its infancy. There are so many possibilities and options just waiting to happen. The biggest problem with social media is that it is becoming a firehouse. Every day new sites and services pop up. I believe that finding new ways to tame the beast, so to speak, will be the next big innovations in social media.
  • Every industry has its ebbs and flows. It seems crazy to me that people are claiming social media to overrated and plateaued when most companies still do not understand it or know how to use it effectively. Those who spend their days immersed in social media may be getting bored, but the vast majority of people really need someone to explain to them how to use it and how it can benefit them.
  • Yes!
  • Thanks for the mention, Corvida! You seem to be getting at a quality over quantity-type idea which is funny because it almost sounds contrary to the original point at first: instead of innovating by creating new services, etc., we ought to be innovating by finding new and exciting ways of interacting with and applying what we already have.

    Funny, I went from disheartened to excited in the course of about two hours. I'm getting so invested in this stuff social media is taking me on an emotional rollercoaster ride! Perhaps I should be taking some time off like you've been.

    (Eh, school will provide that whether I want it to or not in a few weeks.)
  • Great response Andy. I think we should be doing a mixture of both creating new services and finding news ways of interacting between the old and new services. We'll see how things turn out though.

    I've recently started school myself. While it's not the reason I've cut back, I got a feeling it will be in the coming weeks. This is only my first week back.
  • yes and no :)
    There are a lot of useful resources on some of them:) Work related etc
  • I like what you said about the hesitation for companies to move into social media, due to do the risks involved. At this point, many companies used to seeing measurable ROI from traditional advertising. With a portion of these budgets being used for social media, many companies are only willing to jump in if social media can offer the same return.

    What I think will happen is that the future buzz within social media will be focused primarily on measurement, as the demand increases for it. There are currently tools out there that try to measure the effect of social media, but few that pull all aspects of measurement (both qualitative and quantitative) together.
  • You may have just given me a post idea. Thanks Lisa. Great comment.
  • Wow - great read. Content creation takes literary imagination. We live in a society where those skills (reading and writing) are not emphasized nor needed for most communication. Those skills are less autonomic, then from the days where we were writing letters for communication. And yet, I agree that we are in the Infancy of social media. The Internet itself is in its infancy. Social media is underutilized by the public at large and we have only begun to scratch the surface in power and value social media has in personal and business relationships.
  • Hi Corvida! long time no blog....:-(

    The reason for me is I have just finished school and started work!
    The plus side of that is that my job is that of eLearning Support Officer at my local University in the UK and a major aspect of the work will be to investigate Web 2.0 concepts and applications to see how they can be applied to Higher Ed.

    This is rather a new concept for the UK Higher Education mainstream (certainly out in the backwaters, if not in the big cities) and I am currently developing a social network for staff to share ideas, thoughts, best practice and so on in eLearning, using the Ning platform.

    This will be quite radical for some staff members, so I will be reporting back on my experiences and findings over the coming weeks and months on ffynnonweb.com

    Any hints, tips and so on are always warmly welcomed and appreciated by me!

    If anyone reckons another platform may be better suited, please let me know. I like Ning at the moment because you can make a private network for your place of work with individual groups for each department and support unit, thus tying us all in closely together.

    We will see how it works out anyway.


    Good luck with school and dont work too hard!
    Julia xxx

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