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Universities Need To Take Control Of Their Online Brand

Started by Corvida · 1 year ago

Andy DeSoto has a great post up titled “Social media for colleges and universities”. DeSoto talks about students and alumni that set up university pages and how he feels that it’s something the universities should be doing, not the students. I couldn’t agree more! He also brings up a good point about universities and their [...] ... Continue reading »

3 comments

  • Shey

    1 year ago

    My alma mater, Ryerson University, hurt their online brand by trying to expel a student who was the admin for a Facebook study group: http://www.thestar.com/News/GTA/article/339331.

    If you want the best and the brightest at your college/university, you've got to have a great brand. Especially for an up-and-coming university like Ryerson.
    reply
  • Andy DeSoto

    1 year ago

    Wow, Shey, that's an interesting read. What's funny is that I do see both sides of the argument, and can understand how a professor might be upset if he explicitly gave the instruction that students should do their work alone. Still, though, collaborating online these days is just as legitimate as collaborating in person.

    You're absolutely right.
    reply
  • Andy DeSoto

    1 year ago

    Enjoyed this article quite a bit, Corvida; thanks for the mention. You know, I think this issue is an even bigger deal than I realize and you hit the nail right on the head: just think about the thousands and thousands of dollars colleges spend on full-color, glossy advertisements, promotional CDs, and similar products, all in hopes of wooing prospective students. The budget per college has to be immense and yet, Facebook Pages can reach practically the same number of people at a largely reduced cost.

    When I was in high school, I probably received at least $1,000 worth of advertising materials from different schools. How much of it was useful to me? Little. How much of that was wasted for the institution that sent it? Much. Facebook has the potential to really change this game as we know it.

    My sister's getting ready to apply for colleges in a few months, and she's been getting a bunch of mail too. I'm going to go sift through her stuff to count the number of Facebook mentions. I doubt there are many...
    reply

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